What are your goals
This is always the place to start with any marketing strategy. You need to know why you’re doing something to make sure you’re doing it right.
The biggest reason why any media monitoring strategy fails is that people don’t know what they want to achieve. They just type in a few keywords – their brand name, their own name – and then hope to find something amazing.
It doesn’t work like that. First you have to figure out what you want to Google track, and what you’re hoping to achieve. Your goals might include:
- Watching for negative mentions of your brand to react quickly
- Seeing what major blogs and news sites say about your competitors, and get them to say the same about you
- Tracking key terms within your industry to watch for changes and trends
- Finding new blogs and publications to contribute content to
It can be as simple as watching to see what people say about you. Just prepare to be underwhelmed if you don’t set some realistic expectations before you start. Google Alerts aren’t designed to blow your mind – they’re there to help you fulfill goals.
What Google Alerts give you
So what can you expect from your alerts? Google Alerts can keep tabs on your brand, competitors, and what’s happening in your niche.
- Simple keyword monitoring. You’ll be able to track any keyword on the sources that Google tracks. That means blogs, forums, news sites, and the wider web. It also includes YouTube, since Google owns that platform.
- set an alert for your Business/Store Name
- set an alert for some of your popular Niche Terms
- set an alert for your Competitors
- set an alert for any Negative reviews of your Brand/Store
- Mentions delivered to your inbox. GA will send every mention of these keywords to your email inbox. You can also view them at google.com/alert any time.
- In real(ish) time. Google lets you choose the frequency at which you’ll receive them. One option is to get them as they happen. So as soon as your keywords are mentioned online, you’ll be notified (by email). You can also elect to receive all your mentions once per day, or once per week.
For a free service, that’s pretty good!